MITS Frequently Asked Questions

MITS stands for Marketing Innovation & Tech Strategy, and it is cross-discipline Web 3.0 Strategy and Innovation competition.

The competition is during the fall semester. This years MITS competition will take place on 10.17.2024

This competition will be located on the Kennesaw Campus in the Burruss Building on 11.3.2023

2023 – illumidesk 

2022 – Turner Sports/Bleacher Report  -March Madness

The case study is focused on a Marketing Innovation and Technology Strategy.

MITS Team Registration will open in Fall

Event Student Registration will open in Fall

To register, you must include your first and last name, major, email, cellphone contact, classification (Freshman, Sophomore, Junior, or Senior), T-shirt size, dietary restriction, schedule/pitch time availability, and any other additional information you would like for us know


Anyone who loves Marketing and Innovation as well as Technology, Web 3.0 enthusiasts, and experts! This is a collaborative event with the Marketing and Information Services Depts.

Pitches will be 10-15 minutes so the time slots will be 30 minutes. Pitches will start at 9:30/10 am and sign-in/kickoff will be around 8:30 am. During the time of the pitches, you are able to use anything when it comes to the case study but remember it must be within the case guidelines.10

The winner will be announced during the evening reception.

This is a wonderful opportunity to network, and learn new skills such as teamwork, researching, and time management. This competition heavily focuses on the collaboration between marketing and technology which is seen within a successful web3.0 world.

2023: All prizes will be distributed as gift cards: 1st Place – $1500 , 2nd Place – $1000, 3rd Place – $500 ($50 per student)